{"id":5440,"date":"2022-05-13T18:00:13","date_gmt":"2022-05-13T16:00:13","guid":{"rendered":"https:\/\/pr.gagadget.com\/kuo-cheaper-apple-tv-coming-later-this-year-to-close-the-gap-with-competitors\/"},"modified":"2022-05-13T18:00:13","modified_gmt":"2022-05-13T16:00:13","slug":"kuo-cheaper-apple-tv-coming-later-this-year-to-close-the-gap-with-competitors","status":"publish","type":"post","link":"https:\/\/pr.gagadget.com\/en\/kuo-cheaper-apple-tv-coming-later-this-year-to-close-the-gap-with-competitors\/","title":{"rendered":"Kuo: Cheaper Apple TV coming later this year to ‘close the gap with competitors’"},"content":{"rendered":"
Kuo: Cheaper Apple TV coming later this year to ‘close the gap with competitors’<\/div>\n
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Reliable Apple analyst Ming-Chi Kuo has a bold prediction<\/a> for the future of the Apple TV. Kuo claims that Apple will release a lower-priced Apple TV in the second half this year, according to a report. The focus of this new model will be on improving the “cost structure” of the Apple TV. <\/p>\n

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Has Cheap Apple TV On the Way <\/h2>\n

As it stands today, the Apple TV 4K starts at $179 for 32GB of storage with a 64GB model is also available for $199. Apple also still sells the previous-generation Apple TV HD for a whopping $149 with 32GB of storage. <\/p>\n

Kuo explained that an Apple TV with a higher cost structure will be available in the second half.<\/p>\n

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Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors. <\/p>\n<\/blockquote>\n

Kuo’s post is relatively vague, so we don’t know much more about what we can expect from a more affordable version of the Apple TV. It should be much more affordable than products like Roku or Amazon. <\/p>\n

9to5Mac’s Take<\/h2>\n

Apple last updated the Apple TV 4K in April of 2021, keeping the price the same but adding a new Siri Remote and an upgraded A12 Bionic. Although it’s more powerful than other streaming accessories, the Apple TV is still more costly than comparable products. <\/p>\n

Apple has always claimed that the Apple TV’s more powerful chips make it a better gaming device, especially with Apple Arcade. The Apple TV is not a popular gaming device despite Apple’s best efforts. <\/p>\n

One possibility is that Apple launches a cheaper variant of the Apple TV that exists alongside the Apple TV 4K. As Apple pushes to get Apple TV+ into as many homes as possible, a cheaper version of the Apple TV focused purely on streaming services represents an important part of the strategy. <\/p>\n

On the flip side of the pricing structure, Bloomberg <\/em>has also reported that Apple is developing a version of the Apple TV with an integrated HomePod speaker and camera for FaceTime. This would certainly be more expensive than even the current Apple TV 4K. <\/p>\n

What do you expect to get from an Apple TV that is more economical? How much would you be willing to pay? Let us know down in the comments. <\/p>\n

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