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Facebook bows out of Apple and Spotify’s podcast market after one year

Facebook bows out of Apple and Spotify’s podcast market after one year

A year after announcing podcasts and other audio initiatives literally everywhere on its platform, Facebook is now backing out of the business, according to a report by Bloomberg. Starting June 3, podcasts won’t be available on Zuckerberg’s social media anymore.

Bloomberg’s story says that starting this week, Facebook will stop letting people add podcasts to the service. Not only the company is removing its central audio hub, but also the short-form audio product called Soundbites says a note sent to partners.

It was in April of 2021 that Facebook announced a bunch of audio efforts; in the rise of Spotify making contracts for exclusive podcasts, Apple finally announced subscriptions to existing shows as well as adding original content in addition to Clubhouse’s early success.

Now, Facebook is another player out in the audio market, as it keeps pushing its Reels feature, alongside live streams, and other audiovisual efforts.

” We’re always evaluating our features so that we can provide the best experiences,” said a Meta spokesperson in an email. They didn’t give a date, but said that Soundbites would be shutting down in “coming weeks .”

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In the note to partners, Facebook said it doesn’t plan to alert users to the fact that podcasts will no longer be available, leaving it up to the publishers to decide how they want to disclose that information. Live Audio Rooms will be integrated into Facebook Live, meaning users can choose to go live with just audio or audio and video.

Have you ever used Facebook to listen to podcasts or even try the Soundbites feature? Comment below to share your views.

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Years before an all-screen iPhone, Apple imagined an edge-to-edge iPod nano

Years before an all-screen iPhone, Apple imagined an edge-to-edge iPod nano

Introduced in 2005, the iPod nano saw different iterations throughout its life cycle. Now, one of the executives responsible for creating this iPod is showing some of the various mockups created to explore the possibilities of this product since he’s launching a new book called Build: An Unorthodox Guide to Making Things Worth Making.

Former Apple senior vice president of the iPod division Tony Fadell posted an image on his Twitter of six different iPod nano mock-ups. As he explained, they were just 3D printed dummies, “something to hold in your hand, but they’re what made the project real.”

The first mock-up for example was almost the design of the fourth-generation iPod nano released in 2008, while some of the others look similar to what the first-gen product looked like.

” What if your screen were this large? What if the wheel was that big? What if there was no wheel?”

One of the mock-ups, for example, is an all-screen iPod nano. It’s possible to say this is the iPhone without a notch, but it is interesting to see Apple trying out this design even though it was a mock-up.

The story behind the creation of the iPod nano is in a chapter of Fadell’s new book. The chapter entitled “Make the Intangible Tangible” is written by Fadell, an ex-Apple executive. He stated that the key to product development was making the intangible tangible, even though you aren’t building hardware .”

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Related:

  • The final years of Jony Ive at Apple: relationship with Tim Cook, Apple Watch vision, and burnout to come

These are various mockups of the iPod Nano, we explored every possibility – what if the screen was this big? What if the wheel was that big? What if there was no wheel? #BUILD #BUILDtreasurechest #Buildbook will be officially released tmrw May 3rd! https://t.co/NKMxGjoEgg pic.twitter.com/XMUHztyj2E

— Tony Fadell (@tfadell) May 2, 2022

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Apple accuses engineers of stealing chip secrets with AirDrop and Time Machine

Apple accuses engineers of stealing chip secrets with AirDrop and Time Machine

Apple is suing a stealth startup called Rivos for poaching engineers with access to secret company information. According to the complaint, Apple believes former employees stole proprietary information at the request of Rivos as part of the recruiting process.

While not much information is available about Rivos, it appears that the startup targets silicon engineers through job postings. Apple says the startup wants to design chips that will compete with their own, but the company believes Rivos is doing that with proprietary Apple information.

“Starting in June 2021, Rivos began a coordinated campaign to target Apple employees with access to Apple proprietary and trade secret information about Apple’s SoC designs,” Apple says in the complaint.

Ahead of the lawsuit, Apple wrote Rivos to clarify the confidentiality agreements that its employees had signed, but it didn’t respond.

Apple accuses outgoing employees poached by Rivos of stealing “gigabytes of sensitive SoC specifications and design files” in the lawsuit as well. The filing explains:

Some used multiple USB storage drives to offload material to personal devices, accessed Apple’s most proprietary specifications stored within collaboration applications, and used AirDrop to transfer files to personal devices. Some saved large presentations from Apple SoCs, both unreleased and Apple Proprietary, to their cloud storage drives. One even made a full Time Machine backup of his entire Apple device onto a personal external drive.

In its lawsuit against Rivos Apple named two former engineers from its chip team that joined Rivos last autumn. Apple is suing Rivos to recover trade secrets and protect them from further disclosure. The lawsuit also seeks to reveal the extent of the use made to reduce the damage that has occurred .”

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Which Apple Watch should you buy in 2022? Here’s how Series 7 compares to Series 6 and earlier

Which Apple Watch should you buy in 2022? Here’s how Series 7 compares to Series 6 and earlier

Apple Watch Series 7 may seem like it offers minimal updates at first glance, but depending on what version you’re upgrading from, it can offer some big improvements. Read on for Apple Watch 7 vs Apple Watch 6 and earlier to help you decide which one to pick in 2022.

Since Apple Watch isn’t necessarily an every year upgrade for customers, we’ve included everything from Series 6 all the way down to Series 3 to give the best perspective on the differences between all the recent models.

While Apple Watch Series 8 is in the works, it likely won’t arrive until late 2022 alongside the iPhone 14.

Apple Watch 7 vs Apple Watch 6 and earlier

Processor and storage

Interestingly, it looks like Apple is using the same 64-bit dual-core processor in the Series 7 that launched in the Series 6. It is calling the SiP the “S7” but the processor is the same.

  • Apple Watch Series 7 has the same processor as last year’s Apple Watch Series 6
Apple Watch 7 vs S6 SiP

While you shouldn’t expect a speed bump from Series 6 to 7, if you’re coming from an earlier Apple Watch model you almost certainly will notice a faster, more responsive watch.

Another benefit, if you’re coming from a Series 3 or 4 to 7, is a jump in storage to 32GB.

SiP/Processor
U1 (ultra wideband)
Storage

Case and display

Apple Watch 7 vs Series 6, earlier - case and display

Two of the main changes with the Apple Watch Series 7 are a slightly larger case at 45 and 41mm and a larger display. It’s 20% bigger than Series 4-6/SE and 50% larger than the Series 3 display.

And no worries on bands, all previous Apple Watch bands fit the Series 7.

Case size
Display size
Always-on display

Another consideration is you’ll be getting the always-on display if you’re coming from Series 3, 4, or the SE.

Battery and charging

Another improvement with Apple Watch 7 vs its predecessors is 33% faster charging. That means going from 0-80% in 45 instead of around 60 minutes for the other models.

If you’re interested in using Apple Watch Series 7 for sleep tracking, you also get 8 hours worth of use from an 8-minute charge.

However, no improvement to the overall battery life, it’s still the same, up to 18 hours.

Battery life
Charging

Key features

Here’s a look at some of the core features you’re getting with Apple Watch Series 7 vs the previous models.

ECG app
Blood Oxygen app
High/low heart rate notifications
Water resistant to 50m
Sleep tracking
Fall detection
Emergency SOS

Price

Apple Watch Series 7 comes in with a starting price of $399, the same as Series 6. Apple Watch SE from $279 remains in the lineup, with Series 3 holding on for another season at the entry price of $199.

Apple Watch 7 vs Series 6 and earlier wrap-up

Apple Watch 7 vs Series 6 and earlier - wrap-up

While Apple Watch Series 7 may feel more like Series 6S overall, if you’re thinking of upgrading from Series 3, 4, or SE, you get a larger than ever display, always-on screen, faster charging, and all of the available health features.

For more details, check out our guide on color comparisons, bands, and more.

  • Apple Watch Series 7 FAQ: color comparisons, band compatibility
  • Apple says Apple Watch Series 7 is compatible with all previous bands

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ZTE Axon 40 Ultra pictured in official-looking renders for the first time

ZTE Axon 40 Ultra pictured in official-looking renders for the first time

Next week ZTE is introducing the latest Axon series, the Axon 40, with three models expected: the vanilla Axon 40, as well as the Axon 40 Pro and Axon 40 Ultra. We’ve seen the Ultra before photographed in a live image from the front, but today thanks to a Chinese retailer’s listing of the upcoming device, we get to see its back too, via the official-looking image below.

ZTE Axon 40 Ultra pictured in official-looking renders for the first time

Clearly it looks like a high-end smartphone released in 2022, and what takes it to the next level is the latest-gen under-display selfie camera, which you can’t see with the naked eye. ZTE was a pioneer in the under-display camera space so it makes sense that it would keep innovating and outdoing itself in that regard with every new release.

The back has three huge camera sensors, which are all going to be 64 MP. They will also all have 8K video capture support. Rumors suggest that the ultrawide and main sensors will be identical.

The Axon 40 Ultra’s QHD+ screen has a ‘waterfall’ curve to it on both sides, and incredibly tiny top and bottom bezels, while the back glass curves in a similar fashion – which only leaves room for a tiny aluminum frame. It’s certainly pleasing.

According to previous rumors, the Snapdragon 8 Gen 1 will be unsurprisingly powering the Axon 40 Ultra, paired with up to 16GB of RAM and 512GB of UFS 3. 1 storage, while the battery capacity could be 5,000 mAh with 65W fast charging support.

Source (in Chinese) | Via

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Apple Watch able to detect weak heart pump with adapted Mayo Clinic algorithm

Apple Watch able to detect weak heart pump with adapted Mayo Clinic algorithm

Mayo Clinic has developed an algorithm to analyze data from Apple Watch electrocardiograms. The algorithm can detect weak heart pumps straight from EKG testing. It could detect potentially life-threatening conditions sooner than a physician.

Reported by STAT, this algorithm was presented at the Heart Rhythm Society conference in San Francisco. This study showed that weak heart pumps were detected in only a few patients. This test is part of a decentralized study including 125,000 Apple Watch EKG tests from participants across the US and 11 countries.

Cardiologists at the clinic believe the new results will “establish the early feasibility of embedding that capability in [Apple Watch].”

This demonstrates that you can design studies to explore the utility of single-lead (EKG) from devices like Apple Watch for clinical problems, and the researchers need to be commended for that. This should be viewed as a first step, but by no means is it ready for prime time.

Collin Stultz, cardiologist at Mass General Brigham in Boston

The study also utilized data from over 2,400 people who recently had EKGs. An app from the Mayo Clinic analyzes EKG tracings using the algorithm. Of the 16 patients said to have weak heart pumps, 13 of these were correct.

It helps detect heart problems early

While it is best to apply the algorithm to patients with a greater chance of developing heart disease, it is not clear who will benefit. However, the clinic is working on improving this. The clinic is currently undertaking a global study to evaluate various algorithms for heart function. The goal of the study is to identify heart disease early in patients so that they receive treatment before it gets worse.

According to the STAT article, a weak heart pump is treatable and affects about 3% of people globally. A weaker heart pump can lead to arrhythmias or heart disease.

If you’re a person who has high blood pressure and diabetes and you’re over 60, you may have a weak heart pump and not know it. You may not be going to your doctor too often, but a watch you buy at the store could tell you there’s an important signal that needs to be screened, so the implications of this are huge.

Paul Friedman, chair of Cardiovascular Medicine at Mayo Clinic and the leader of the study

More research is underway to ensure that the algorithm works with different individuals. It also aims to help high-risk patients seek better health outcomes early on.

9to5Mac’s Take

As more and more people purchase Apple Watches for health purposes, it seems about time additional benefits arrive. Although it will take time for the Apple Watch algorithm’s to become more efficient, it is encouraging to see some improvements. While these devices have saved lives before, they will probably save even more in the future.

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Apple Silicon chip vulnerability ‘Augury’ surfaces, but researchers aren’t worried yet

Apple Silicon chip vulnerability ‘Augury’ surfaces, but researchers aren’t worried yet

After digging into Apple Silicon, researchers have discovered a new vulnerability that affects Apple’s latest M1 and A14 chips. Although the Augury Apple Silicon microarchitectural flaw was shown to allow data to be leaked at rest, it doesn’t seem to be that bad at all.

Jose Rodrigo Sanchez Vicarte at the University of Illinois at Urbana Champaign and Michael Flanders at the University of Washington led a group of researchers who published details on their discovery of the novel Augury microarchitectural Apple Silicon flaw (all details were shared with Apple prior to publishing).

The group discovered that Apple chips employ a Data-Memory Dependent Prefetcher, (DMP), which examines memory content in order to determine what prefetch to use.

How the Augury Apple Silicon vulnerability works

Specifically, Apple’s M1, M1 Max, and A14 were tested and found to prefetch with an array-of-pointers dereferencing pattern. The researchers discovered that process can leak data that is “never read by any instruction, even speculatively!” They also believe the M1 Pro and possibly older A-series chips are vulnerable to the same flaw.

Here’s how the researchers say Apple’s DMP is different from traditional ones:

Once the *arr[0] has been *arr [2] occurred (even speculationally! It will start prefetching from *arr [3]. That is, it will first prefetch ahead the contents of arr and then dereference those contents. In contrast, a conventional prefetcher would not perform the second step/dereference operation.

As for why data at rest attacks like this are troublesome, the paper says most hardware or software defensive strategies to prevent “microarchitectural attacks assume there is some instruction that accesses the secret.” But data at rest vulnerabilities don’t work that way. Further explanation is provided by the research: :

Any defense that depends on tracking which data was accessed by core (speculatively and non-speculatively), cannot protect against Augury. The core never has access to the leak data!

But David Kohlbrenner (Assistant Professor, University of Washington) and one of the advisors to the research team points out that this DMP is “about the weakest DMP an attack can get .”

The good news here is that this is about the weakest DMP an attacker can get. This DMP only works if the content can be verified as valid virtual addresses. It also has some odd restrictions. This can be used as a leaker pointer and to break ASLR.

We believe there are better attacks possible.

— David Kohlbrenner (@dkohlbre) April 29, 2022

The researchers highlight that sentiment in the paper saying this vulnerability isn’t “that bad” for now and they haven’t demonstrated any “end-to-end exploits with Augury techniques at this time. Only pointers are currently available, but they can only be leaked in the sandbox danger model .

9to5Mac’s take

This is a fascinating discovery. Fortunately, there aren’t many to be concerned about, as researchers consider it the weakest DMP attackers can use. But, Apple has made important discoveries that will allow them to improve security and prevent malicious usage.

In the year and a half since Apple went all-in on making its own chips, we’ve only seen a few security concerns specifically around the M1 pop-up. One saw apps exchange data covertly but that wasn’t a real issue and another was custom-made Apple Silicon malware (a perennial problem on any hardware).

The researchers are not aware of Apple working on a patch for Augury, but we’ll be keeping an eye out for any developments around this flaw.

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iPhone 5G modem reportedly going proprietary next year, and here’s why that matters

iPhone 5G modem reportedly going proprietary next year, and here’s why that matters

As previously reported, Apple plans to pretty much ditch Qualcomm’s cellular modems for its proprietary 5G modem starting in 2023. The Wall Street Journal reported that Apple is still aiming to release a new model next year and giving away lots of clues.

Apple is known for its secrecy, but when a shift in the chip market comes closer, not even the Cupertino company can hide its moves. The Wall Street Journal reports some signposts of where Apple is headed on modern chips. :

  • In 2019, the company acquired the majority of Intel’s smartphone-modem business, including 2,200 employees;
  • In Qualcomm’s hometown, San Diego, Apple is advertising around 140 positions directly related to developing and integrating cellular modem chips;
  • In 2021, Qualcomm’s CFO said the company expected to supply 20% of the 5G modems Apple uses in its mobile devices in 2023, while the company currently supplies nearly 100% of them now.

With these three points in mind, it seems like Apple is not only developing its proprietary 5G modems, but it will also be important as it will give the company even more advantages over competitors, as explained by Wayne Lam, senior director of research at CCS Insight.

The first thing is the cost. Wayne Lam says so. (..) Apple has another advantage: By integrating its modems on the A-series chips that power its phones, it can tweak their performance and efficiency in ways not possible using its existing combination of Qualcomm’s and its own chips.

While building its 5G modem looks promising for Apple – and the M chips for the Mac are a success – an analyst says that Apple may struggle with designing, manufacturing, and then testing a new wireless modem since it takes a very long time.

9to5Mac’s Take

One thing is for sure – if Apple is entering the 5G modem market and plans to use it on the 2023 iPhone, the company is more than ready to do that.

The rumored iPhone 15, which is important to note, is the one that should get a periscope lens. Not only that, but DSCC’s analyst Ross Young believes Apple will expand the hole-punch + pill design to the entire lineup of the 2023 iPhone.

With a proprietary processor, 5G modem, and its own software, Apple will sure have a lot to talk about this new phone.

How do you think Apple developing its own 5G modem will improve its iPhones, iPads, and possibly Macs? Please leave your comments below.

Related:

  • From Intel to Apple silicon, here’s the successful story of the M1 Mac

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These mixed reality glasses give a different peek into the Metaverse future

These mixed reality glasses give a different peek into the Metaverse future

Not all AR glasses need to be stylish or classy. Others need to be tough enough to withstand the harsh world.

Talk around the Metaverse has many of us dreading how the future will have screens literally in our faces even more than ever before. The ideal future will include stylish glasses, less noticeable headsets and contact lenses, which may allow us to experience an entirely different world in real life. That might be fine for most people, but the Metaverse is unlikely to make certain industries disappear, especially the ones that work on the infrastructures that will make the Metaverse even possible. These industries are not able to use normal smart glasses. This mixed reality and AR smart glass gives a different spin on the story, even though it may look a little more cyberpunk.

Designer: Hatch Duo


To make mixed reality and augmented realities more popular, it is essential that the industry makes headsets and glasses easier to use and less costly. Although AR equipment is not yet as accessible as regular glasses, many platform and device developers are striving to make it so. That said, not all potential users of AR services need fancy glasses, especially those that are often exposed to less favorable working conditions.


Just like industrial workers often need more rugged phones, they also need more rugged AR equipment. Even Microsoft HoloLens and Magic Leap, two of the very few headsets catering to these users, might actually be less sturdy for comfort. The ThirdEye Gen MR X2, in contrast, is designed exactly for rough environments. It’s thick, rugged, and almost menacing, but it’s also meant to be more comfortable and easier to use.

The visor, for example, has two layers, one providing the actual HUD (heads-up display) while the other acts as a protective shield for both the eyes and the display. It is quite heavy and contains all hardware needed to run MR or AR experiences. And instead of joysticks or even gloves that tie up the wearer’s hands, the glasses has buttons on its frame for some important actions while also relying on gestures to control the software running on the device.

The ThirdEye X2 looks like a mix of the bulkiness of current-gen headsets and the sleek, smart glasses of the future. Its form, however, is designed not just for comfort but also for safety, with possible expansions for attaching safety helmets. The black-and-orange smart glasses have a retro appeal, but also lend themselves to geeky looks. This is an intriguing design combination that may become more popular as we travel the path towards AR, which everyone loves to discuss.

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Apple’s antitrust mess could easily be ended, at likely minimal cost

Apple’s antitrust mess could easily be ended, at likely minimal cost

Apple’s antitrust mess keeps getting worse, with today’s Apple Pay announcement as the latest example. It is currently under attack from so many sides in so many different countries, that the company spends most of its PR time trying to defend its position – although legislation will eventually force them to adjust.

To me, the most baffling thing about the company’s stubbornness on this issue is that the mess could so easily be resolved, and my bet is that it wouldn’t even cost the company much money.

If you think it’s about monopolies, read this first

We need first to clear up a very common misapprehension about antitrust laws: that they only apply to monopolies. This has literally never been the case. As we have pointed out in our guide, this is not the case.

In most jurisdictions around the world, it is illegal for large companies to band together to form agreements or “trusts” to behave in a particular way – for example, to all sell their products for the same high price. Laws designed to outlaw this type of behavior are called antitrust legislation.

We go on:

However, the term is used more generally to refer to laws designed to prevent companies from engaging in any kind of anti-competitive action – that is, do anything that would tend to artificially distort competition within a market.

There is a huge market for smartphone apps. Worldwide, Apple controls around 27% of this market. Within some countries, it’s around 50%. In Apple’s home market of the US, it’s well over 50%. Any way you slice and dice the numbers, Apple is one of the largest companies to have a dominant position in this marketplace.

Many antitrust disputes, with one common element

Apple is facing antitrust battles on a whole range of fronts. The main one is the fact that Apple has full control over the App Store. It sets its own commission rates, and iOS developers have no choice but to pay it. Multiple app stores are desired by regulators to ensure that iPhone developers have the opportunity to sell apps in a variety of ways. Consumers and developers can also choose which store to support.

There are a bunch of other issues, with some overlap with the App Store …

Apple Music vs Spotify. Apple Music vs Spotify is an exceptional case. Apple Music competes directly with Spotify and offers its app huge advantages in attracting paid subscribers :

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  • You can subscribe to Apple Music within the app;
    Spotify would have to pay Apple 30% to do this (which is economically impossible)
  • Apple has Apple Music promos within iOS
  • Apple Music is available as part of a discounted bundle (Apple One)

Preinstalled Apple apps. Apple creates its apps, and most preinstalls them on iPhones. This gives them a massive advantage over competing third-party apps because the default position is people will use Apple apps. If iPhone owners had to choose which apps to download, it would be more of a level playing field.

Apple Arcade vs Epic Games. Apple permits its own in-app game store, but not other companies like Epic Games.

Apple Pay. Apple only gives NFC access to its own mobile wallet app while denying it to competitors. Additionally, since bank apps have no access to the NFC chip, banks and card companies are obliged to sign up for Apple Pay if they want their customers to use iPhones and Apple Watches for contactless payments.

The common thread in all these cases is that Apple has financial advantages while its competitors suffer.

Apple’s defense

If you listen to Apple, it has nothing to do with money. Oh no, siree! This is purely about protecting customers.

To be honest, it does have some points. If you compare the malware rates between iOS and Android – especially when it comes to those Android users who venture beyond the Google Play Store to third-party stores and sideloaded apps – then it’s clear that the App Store is safer.

Apple could make the same point regarding Apple Pay. It is very secure to pay for your purchases. For example, Apple generates single-use card numbers for each transaction, and only shares this unique number with payment terminals.

But third-party companies could offer the same safeguards

Apple claims that all Apple Store apps are secure. That’s a slightly disingenuous claim, as it’s mostly the protections built into iOS – like sandboxing – which protect users. This would be true no matter which app store an app came from.

But Apple insists that it protects users against scam apps. Erm …

  • Developer exposes multiple scam apps on the App Store, some bringing in millions of dollars in revenue
  • Fake reviews and ratings manipulation continue to plague the App Store charts
  • Developer reveals how fake reviews and ratings play a major role in App Store scam apps
  • Developer exposes another multimillion-dollar scam app on the App Store
  • Scam heart rate app is back in the App Store, trying to steal $85/year
  • Latest App Store scam exposed is a kids’ game with a hidden online casino

The broader point here is that any third-party app store would be free to do its own vetting, and there’s no reason why it couldn’t do at least as good a job as Apple.

Same with Apple Pay’s single-use tokens. This is not Apple tech: it is instead an industry-wide protocol known as EMV Payment Tokenisation (the EMV stands for Europay, MasterCard, Visa – the three bodies who jointly developed the approach). Google Pay and Samsung Pay do the same thing, and individual banks are free to create apps that use the same tech. Yet only Apple Pay can use it on iPhones because you can’t do it without access to the NFC chip.

So any protection offered by Apple could be offered by third-party companies. This is not my primary point.

Most people would still choose Apple’s walled garden

Even if Apple scare stories are true – only Apple can protect its customers from the scary outside world, that’s not the point.

While there is the occasional suggestion that Apple should be broken up, the vast majority of antitrust regulators are not telling Apple it can’t offer its own app store or music streaming service or mobile wallet product or weather app or gaming subscription or anything else.

All regulators agree that Apple should give third-party businesses the opportunity to be competitive on an equal playing field. In other words, Apple should offer both the Apple App Store and third-party apps. iPhone owners can then choose which app store to use. Continue offering Apple Pay while also allowing bank apps to use the NFC chip. And so on.

My bet is that this wouldn’t even cost Apple much money – for two reasons.

First, the average nontechy Apple customer is going to choose Apple every time. You can offer them both an Epic Games or Apple store. The vast majority will choose the Epic one.

Second, even techy people are mostly going to stick to Apple. One of the main reasons I buy the Apple kit is because I actively like and appreciate the Apple ecosystem. Because there is one company that runs it all, I love the way everything works together. So even people who consider the alternatives and examine what they have to offer will still mostly stick to Apple’s offerings.

Apple invites legal trouble for no reason

This explains why I am baffled at Apple’s insistence on antitrust matters: It is almost free to open things up, and it is very risky to do so.

If Apple is willing to open things up, it may choose its terms. So long as it goes about things in a reasonably fair manner, there will be little reason for politicians to insist it goes a little further.

Another way is to wait until the legislature defines terms. It could end up with an even worse deal. Right now, for example, a lot of people are arguing that Apple’s 30% commission for large developers is too high. Apple might have to accept a lower commission if it waits for legislators to act. If it simply allows third-party app stores – which hardly any iPhone users will bother using – it can continue to take its cut while shrugging and telling legislators that developers and consumers alike are free to use any of the other iPhone app stores out there.

Apple should be the leader, and act as such

Macworld’s Dan Moren suggests this stubbornness is part of Apple’s DNA.

There’s something in the company’s DNA — probably handed down in part from late co-founder Steve Jobs — that promulgates the idea that there are two ways to do things: an Apple way and a wrong way.

There may be more to it. Steve often did things that people said were outlandish, and he won most of those bets.

But today’s Apple has become more than Steve’s Apple. It’s a new company that is fighting for the rights of established corporations. Apple is no longer the brave little boy in the playground who stands up to the bullies. Apple is now the school team’s 240-pound quarterback who is increasingly looking like he wants to do the bullying.

It’s time for a more mature approach. Apple, you must accept that the antitrust pressures will not disappear by magic. Recognize that you’ll get a better deal through voluntary change now than via regulated change later. Acknowledge that there’s a reputational cost to fighting all the way to defeat, and a PR gain to be had from acting now. Be a leader and not a follower.

That’s my view; what about yours? Please take our poll, and share your thoughts in the comments.

Photo: Rock Staar/Unsplash

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