Month: April 2022

In today’s digital landscape, young users want to do more than simply take a photo — they want to make it a moment.

This is why the all-new Galaxy A53 5G features an AI-enhanced camera experience designed to power every moment of learning, creating and exploring. You can make every photo and video pop, even in low lighting, with a camera that automatically adjusts its framerate to different light conditions.

Whether you’re snapping pics alone or with friends, you can take your best photos yet with an enhanced Portrait mode that captures depth and subject outlines more accurately. What’s more, with Fun mode, you can add playful filters to turn any gathering into an impromptu photo shoot. Sometimes, things get in the way of the perfect photo — like an accidental photobomb or a distracting glare. Photo Remaster can help you bring out the best in old images. You also have options to use Object Erazer to erase background distractions and create a picture that is truly perfect.

Take a look at the video below to learn more about how the Galaxy A53 5G’s AI camera functions make every moment awesome.

Delivering a full suite of awesome Galaxy innovations, Samsung Electronics’ all-new Galaxy A53 5G and Galaxy A33 5G offer holistic mobile experiences at a great value, powered by a brand-new processor, expansive and bright displays and two-day battery life.

The new Galaxy A series also features 5G connectivity, and with up to four generations of One UI and Android OS upgrades and up to five years of security updates, Galaxy A53 5G and the Galaxy A33 5G make sure that your mobile experience is always awesome. The devices also feature Galaxy’s signature AI camera system, offering crisp and steady shots.

Check out the infographics below to see how the Galaxy A53 5G and Galaxy A33 5G are putting Galaxy innovations in more people’s pockets.

The new Galaxy A series is the most popular Galaxy smartphone model, leading to the dedemocratization of all the latest Galaxy innovations

Samsung Electronics today announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience at a great value. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display and two-day battery life,¹ the new Galaxy A series features 5G connectivity, defense-grade security, an eco-conscious, stylish and slim design and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates² to ensure the user mobile experience is always awesome.

“We believe everyone deserves the opportunity to experience the positive impact mobile technology can have on their lives,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. We’re making it simpler than ever for you to get the best mobile experience with Galaxy at an affordable .”

price.

Capture an Awesome Shot in Any Situation

Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.

Fueled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome — even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.

The enhanced Portrait mode captures depth, subject outline and details more precisely with dual cameras. And with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. Photo Remaster gives life to low-quality photos and the Object Eraser removes background photo bombers.

Maximize Viewing Experiences Anywhere, Anytime

Galaxy A255 [***************************************************************************************************************************************************************************************************************************************] G’s expansive [******************************************************************************************************************************************************** ******************************************************************************************************************************************************** Galaxy A53 5G’s expansive 6. 5-inch³ Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6. 4-inch⁴ Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super Fast Charging⁵— so viewing, streaming and more can last longer.

Beautiful, Durable, Purposeful Design

The new Galaxy A series is expertly crafted to be fashionable, functional and sustainable. Galaxy A[*********************************************************************************************************************************************************] [************************************************************************************************************************************************* *********************************************************************************************************************************************************] and IP[*************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************** Galaxy A53 5G and Galaxy A33 5G feature the tough Corning^(r) Gorilla^(r) Glass 5 and IP67⁶ water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series⁷ removes the charger plug and reduces the size of the packaging. The packaging is made from sustainably-sourced paper and the SIM card tray uses PCM (recycled post-consumer material) as the sides buttons.

Beyond material, the life expectancy of the A series has been extended. Both devices guarantee up to four generations of One UI and Android OS upgrades and up to five years of security updates. This feature allows users to have the most recent software and security updates to extend the life of their smartphone.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A series ensures data and information stay protected, secured by the defense-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share,⁸ users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet,⁹ a convenient and protected place to safely store everything from boarding passes to credit cards.

Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology¹⁰ which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows¹¹ to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.

Availability¹²

• The Galaxy A53 5G will be available in select markets beginning April 1 and the Galaxy A33 5G will be available beginning April 22.
• Another new addition to the Galaxy A series, the Galaxy A73 5G, will also be available in select markets on April 22.
• A new Onyx color of the Galaxy Buds2 and Buds Live will launch in April, to complement the stylish design of the Galaxy A series.

Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20-01. 31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life will vary depending on network environments, apps and frequency, as well as the number of charges and other factors.

² Galaxy A53 5G and Galaxy A33 5G support up to four generations of One UI and Android OS upgrades and up to five years of security updates.

³ Measured diagonally, the screen size is 6. 5” in the full rectangle and 6. 3” accounting for the rounded corners. Due to the camera hole and the rounded corners, the actual area of viewable is smaller.

⁴ Measured diagonally, the screen size is 6. 4” in the full rectangle and 6. 2” accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.

⁵ Wall charger sold separately; use only Samsung-approved chargers and cables. Avoid injury and damage to your device by not using incompatible or worn chargers, batteries or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

⁶ Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Avoid use of freshwater in pools, beaches or areas with soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

⁷ Select Galaxy A devices launched in 2022 and more to come.

⁸ Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

⁹ Samsung Wallet will be supported on both Galaxy A53 5G and Galaxy A33 5G. Availability and timing may vary depending on market.

¹⁰ 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30^th, 2022.

¹¹ Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Mobile apps can restrict the content that is shared or require touch screens to allow interaction. Some apps on phone screen may require subscription and Actual UI may be different.

¹² Availability may vary by market.

The latest version will allow you to express your thoughts in your own style with photo editing and dynamic cameras.

Samsung Electronics is committed to delivering the most up-to-date mobile experience to as many Galaxy users as possible. That’s why Samsung today announced that One UI 4. 1, which first debuted alongside the Samsung Galaxy S22 series, will be available on a wide range of Galaxy devices, bringing the latest Galaxy innovations to more users.

Starting with the Galaxy Z Fold3 and Galaxy Z Flip3, the software update will include the Galaxy S21 series,¹ Galaxy A series and Tab S7 FE. The update will extend to even more Galaxy devices, including the S20 series,² Z Fold,³ Z Flip,⁴ Note series,⁵ S10 series,⁶ A series and Tab S series.

Read on to learn more about One UI 4. 1 and some of the new features Galaxy users can enjoy.

Collaborate and Connect From Anywhere With Google Duo Live Sharing

No matter where you are in the world, you can stay connected with the Google Duo⁷ app on your Galaxy device. With Google Duo live sharing feature, you can share your screen with friends to view photos in Gallery together and relive your cherished memories, even when you’re far apart. ⁸ You can also share your browser screen and collaborate on Samsung Notes while you’re on a video call — great for planning a trip with your friends or for taking productive notes during that important meeting. ⁹

Make Every Photo a Masterpiece With Expert RAW

Galaxy S21 Ultra and S22 series¹⁰ users who want to make the most of their smartphone camera can now transform images into magazine-worthy masterpieces with the Expert RAW photo editing app. This DSLR-like experience means you can edit both photos and videos with total precision, satisfying your eye for detail using a comprehensive suite of in-camera editing tools. Plus, the app allows you to save files in both JPG and DNG format, so you can truly edit like a pro. Expert Raw gives you total creative control, from changing the ISO to brighten or darken photos to selecting between different lenses to capture any scene or subject.

Reclaim Control of Your Images With Object Eraser

Sometimes, a great photo can be ruined by background objects, people, shadows or reflections, but you might not realize until after the picture is taken. With the more enhanced Object eraser, you can now easily remove not only distracting objects in the background, but also shadows thrown on the subject or even reflections on the windows. Simply tap the ‘Erase shadows’ or ‘Erase reflections’ button when you want to remove them from a photo, and Object eraser will handle the rest. ¹¹

Streamline Your Photo Sharing

We know Galaxy users love to share their content as much as they love to create it. That’s why the latest update brings users a more simplified and streamlined photo sharing experience. By automatically optimizing your photos — whether it’s cropping out unwanted sections of screenshots or automatically adjusting the tilt — you can ensure that whatever you send is exactly what you intended. Simply select an image to share and an icon will alert you if your device detects potential improvements. Simply click on the icon to see the image automatically cropped, rotated and adjusted before sharing.

Users can now enjoy Quick Share as part of this update. This feature allows users to send multiple files, photos and videos at once. Just click the ‘Share’ button and select the desired recipient to transfer anything with ease.

Write Confidently With a Grammarly-Powered Keyboard

Every word matters, whether you are chatting with your friends or writing an important email. Samsung and Grammarly teamed up to develop a better keyboard. It does more than just pick up typos. You’ll get expert advice as you write, and Grammarly will integrate seamlessly into Samsung Keyboard. You will also have the opportunity to get more advanced suggestions — such as ideas to improve sentence clarity, find compelling synonyms, write with fluency and more — to take your writing to the next level. ¹²

¹ Galaxy S21 5G, S21+ 5G, S21 Ultra 5G and S21 FE 5G.

² Galaxy S20, S20+, S20 Ultra, S20 FE 5G.

³ Galaxy Z Fold2 5G, Fold 5G, Fold.

⁴ Galaxy Z Flip 5G, Z Flip.

⁵ Galaxy Note20, Note20 Ultra, Note10+ 5G, Note10+.

⁶ Galaxy S10e, S10, S10+, S10 5G.

⁷ Google Duo is a trademark of Google LLC. Live sharing host is available to Galaxy S22 series and Galaxy Tab S8 series users at time of launch and will be provided to other Galaxy device users with Android 12 OS at a later date. To use live-sharing, participants may have to update to the most recent Google Duo app. Google Duo app availability may vary by market. You need a good network connection.

⁸ Current sharable apps during Google Duo video calls are Google Arts & Culture, Google Maps, Jamboard, Samsung Notes, Samsung Gallery and YouTube.

⁹ Google Duo supports QHD resolution for up to 4 people connected simultaneously.

¹⁰ Expert RAW app availability is currently limited to S21 Ultra and S22 series. Samsung Members notified Expert RAW will become available on Galaxy Z Fold3 in April 2022 and Galaxy S20 Ultra, Galaxy Note20 Ultra and Galaxy Z Fold2 later in this year.

¹¹ The ‘Erase shadows’ and ‘Erase reflections’ features are only supported on Galaxy S10 series and the newer devices. Only one effect can be used if shadows or reflections are found in a photograph.

¹² Eligible users can try Grammarly Premium free for 90 days.

The Galaxy A series, Samsung Electronics’ most popular category of smartphone, is leading the democratization and empowering people to make, connect, and prosper.

This year Samsung will expand on the outstanding Galaxy innovation for its A series. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on March 17 to Samsung’s YouTube channel and Samsung Newsroom in order to catch the latest Galaxy A Event streamed live starting at 10 a.m. EDT. Stay tuned to Samsung Newsroom for more information about the all-new Galaxy A devices.

March 8 marks International Women’s Day (IWD), a day designated by the United Nations to celebrate and acknowledge the achievements of women across all facets of society, from culture to politics to business. The #BreakTheBias theme for this year’s IWD is a reminder of the need to work towards a better future without discrimination and stereotyping.

In order to highlight this important day in the global calendar, Samsung Newsroom sat down with three female employees to hear their experiences of fighting the bias, achieving their career goals and helping others to do the same.

Vice president of Mobile eXperience Business (MX), Samsung Electronics. Jaeyeon Jung leads the SmartThings team and works tirelessly to provide the best experience for SmartThings users all over the globe. He also helps junior colleagues to grow.

“It’s a sad fact that the ratio of male colleagues to female colleagues decreases as more responsibility is given,” Jung stated. Jung said, “But, just like my bosses assessed me without prejudice, and encouraged me take on new challenges,” Jung added.

Sumedha Bakhshi is the Diversity and Inclusion (D&I), Lead at Samsung SWA and chairperson of SIEL-S D&I Council. She believes each individual has unique talents, passions and beliefs. Bakhshi, who has faced stereotypes regarding the female role in her country’s domestic society throughout her career, was able to overcome them and continue to advance her career.

“When I tried to apply for Quality Leader in one of my past roles, there was a lot of resistance because it appeared that women weren’t good at numbers and analytics. This prejudice was overcome by passion, effort and my own capabilities, which resulted in me scoring higher than other candidates, landing the job. It’s great to work with a group that appreciates your individual strengths at Samsung. In all my projects, I had the support and guidance of the leadership. My recent promotion was possible only because my abilities were evaluated by the company. Everyone should be given a fair opportunity without discrimination or prejudice.”

Svetlana Chervonnykh manages Soft Skill Development for Samsung partners at Samsung MENA CS, and is steadfast in the belief that an accomplished woman is a happier and a stronger woman. Not only does Chervonnykh have ambitions for her current role in changing people’s perceptions of services, she also dreams of opening a healing retreat for women in order to nurture their inner and outer health.

“I believe that women have secret superpowers thanks to their natural femininity and softness, something that is actually incredibly useful in work environments,” said Chervonnykh. My immediate boss, a female Samsung MENA CS leader, is my only example. Among those I work with, regardless of gender, I find everyone very cooperative in fostering a comfortable environment in which to work.”

Breaking the Bias by Fostering Support for All

By fostering a culture that embraces all kinds of diverse talents, Samsung supports all of its members to feel a sense of belonging and to realize their potential based on equal opportunity. Samsung organizes many events every year to celebrate this global community of inclusion, respect and diversity.

As a celebration of this year’s IWD, Samsung has organized a global campaign amongst its employees to submit photos of them making the IWD’22 official pose — using the arms to form the letter ‘X’ — in order to bring together Samsung employees from all over the world virtually through a collage of solidarity. The company also prepared an IWD video in which female employees of Samsung go about their daily lives, sharing their support for IWD.

In commemoration of this year’s International Women’s Day, Samsung has launched a campaign to highlight the importance of creating a fair world without prejudices, big or small, in every person’s position.

Furthermore, on March 8, the company is hosting regional lunch webinars beginning with Korea and continuing on in a relay format in Southeast Asia, Southwest Asia, the Middle East, Africa, Latin America and North America, with staggered starting times to align with the different time zones. The webinars will be held on March 728 and feature expert speakers who share their knowledge and interact with employees about the subject of fighting prejudice.

A Better World, Without Prejudice

As well as organizing these special events to commemorate IWD, Samsung continues to work year-round to end discrimination in the workplace and foster an environment where all people can thrive regardless of such factors as their gender.

“We will continue to push Samsung to help our female employees find roles that are right for them and to assist with their career goals,” stated Jong-Hee Han (Vice Chairman, CEO, Samsung Electronics’ DX Division). We will provide more support to our female future leaders by offering a variety of mentoring and networking opportunities .

Kyehyun Kyung was also the CEO and President for Samsung Electronics’ DS Division. He shared a message of support to employees. We want to make sure that every employee feels connected and can reach their potential. This is why we embrace diversity and inclusion .